Communication agency
«Vertec can continue to grow with us in the future.»
Andreas Hugi, Managing Partner furrerhugi.
Field of activity: Conception and implementation of strategic communication for companies and institutions
Founded: 2006
Challenges
Benefits
Vertec Services & CRM incl. all apps,
Budget & Phases, Business Intelligence, Purchases
The strategists at furrerhugi. ensure that communication in politics, business and society proceeds in a targeted and structured manner. Behind the scenes, they rely on Vertec.
«Thanks to the constantly up-to-up to date parliamentary and mailing lists, we reach the desired target groups reliably and without errors.»
Information is a valuable but elusive asset. Those who turn the evaluation and exchange of information into a business idea must therefore have clearer structures. Only in this way can relevant knowledge be made available to the right target persons in the right form at the right time.
furrerhugi. has made information management its central task. The agency is regarded as one of the most important Swiss players in the field of political public relations. The office advises companies and organisations on the design of their communications and is represented by its own branches in Bern, Zurich and Brussels. The agency comprises the three legally independent companies furrerhugi. publicaffairs, furrerhugi. corporate and furrerhugi.advisors.
The communication agency uses Vertec because the software perfectly supports the workflows at furrerhugi. “Vertec’s customer relationship management is tailored exactly to our needs,” says Andreas Hugi, Managing Partner at furrerhugi. “For example, we can map members of parliament and executive members who belong to committees and other groups and store a specific salutationformofaddress”
The implemented Word templates support the agency in its professional and target-group-specific appearance. “Thanks to the dynamic templates, our correspondence automatically appears to employees in the appropriate corporate identity and with different sender addresses, depending on the mandate and case of the employees,” says Andreas Hugi.
furrerhugi. operates in a fast-moving industry. The agency has grown rapidly since it was founded in 2006 and is changing almost as quickly as the information situation in business and politics. “It is therefore important that our business software can keep pace with the constant change,” says Andreas Hugi. When an enhancement of the agency became apparent during the software implementation, Vertec was able to incorporate the new areas spontaneously and without any problems. This, according to Hugi, is further proof that furrerhugi is a good fit. Vertec is the right partner for the agency’s further development.
«With vertec, we always have an overview of our complex mandate structure.»
